Asahi Rubber INC.

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Medium-term Management Plan

We will divide our priority business fields into four areas and organize the roles of core technologies and factories that will make each product line grow, then advance initiatives to make the most of the production environment we have established so far.

Seek quality for comfortable, people-friendly lighting through design thinking

Sensibility and empathy will be our keywords as we refine our color / light control technology and sensing technology. This is in order to develop new technology and make proposals for the automotive interior lighting market, as well as the exterior lighting and ambient lighting markets. In order to better approach our overseas customers, we plan to obtain IATF16949 certification, a quality management system for the automotive industry, at our Shirakawa factory in December 2020.

Color/light control technology

Expand the base on which our businesses can make contributions by deepening, developing, evolving, and renewing our product lineup.

We will refine our control technology and sensing technology in the fields of medical diagnosis and treatment, science equipment, and nursing care and preventive treatment. We will do this in order contribute to the improvement of medical sites and the quality of life (QOL) of patients around the world. In addition, in order to enhance our ability to make proposals to the medical device industry, at our Shirakawa No. 2 factory we aim to obtain ISO13485 certification, an international standard for building quality management systems for medical devices.

Material denaturalization technology Surface modification and micro processing technology

Contribute to lifestyles through, reusing, reducing, and retaining energy.

In the vehicle field, energy field, energy harvesting field, and sports field, we will refine our control technology, as well as our tactile/heat/vibration/light-related technology, and sensibility technology. We will do this with the aim of providing a people-friendly sense of value with endless elasticity, so we can contribute to realizing future lifestyles.

Material denaturalization technology Surface modification and micro processing technology

Provide a people-friendly sense of value with endless elasticity.

In the fields of automatic recognition, communication equipment, and sensing equipment, we will continue to refine such technologies, as well as our tactile/heat/vibration/light-related technology, and sensibility technology, providing a value that is only possible with rubber.

Material denaturalization technology Surface modification and micro processing technology