Embracing the Asahi Rubber Spirit and Creating Experiential Value to Encourage Growth
The expectations that come with being a trusted company. Asahi Rubber continuously strives to meet the expectations of all our stakeholders. The core theme of our 14th Medium-Term Management Plan is “well-being”. This represents our mission to achieve a vision for the future while ensuring the positive physical, mental, and social state needed to leave valued resources, our technology, products, and human resources, for our successors. The Asahi Rubber Group is continuously taking on the challenge of achieving new innovation. At the core of our activities are key concepts: customer experience (CX) and employee experience (EX). Through the growth of our four businesses, we aimed to improve the value of the customer experience. At the same time, we aim to improve the experiences of our employees, who serve as the foundation of our business activities. By balancing CX and EX in our pursuit of innovation, development, and advancement, we will go beyond serving as an OEM business that manufactures products under customer brands. We will increase our business value as an ODM business capable of one-stop solutions for everything from product design to manufacturing. By strengthening the link between both, we will grow into a corporation that contributes to global society.
Since our founding in 1970, Asahi Rubber Group has pursued the endless possibilities of elastic materials. We strive to serve as a corporation that continuously fulfills its social responsibilities by making contributions in various industries such as automotive, sports, and communications. During this fiscal year of the Medium-Term Management Plan, we plan to take a task-based approach to contact points that are linked to future society. For example, will further increase our business competitiveness by establishing a medical sales subsidiary. We also plan to increase the commercial viability of products that contribute to wind power generation and a smart society.
A society undergoing change on a daily basis provides opportunities for us to take aggressive action with the excitement and passion of embarking on a new adventure. Asahi Rubber Group will continue to serve as a corporation that makes sustainable contributions to society by valuing engagement and co-creation with stakeholders and providing unique value rooted in a commitment to walking hand-in-hand with society.
PresidentYoichiro Watanabe