AR-2030VISION” is Asahi Rubber's vision for the year 2030.
Formulated the 14th Three-Year Medium-Term Management Plan to guide us on our way to get there.
AR-2030VISION
AR-2030VISION
Continue growing as a accompany that contributes to society by sustainably improving value with the creation of endless elasticity.
“Endless elasticity,” an expression conceived by our founder, is a reference to the infinite potential of elastic, and means we will contribute to society by pursuing that potential.
Action Plan
Enhance stakeholder’s engagement
Our action plan is to “enhance stakeholder’s engagement.” We will do this by promoting dialogue with all of our stakeholders, including employees, business partners, communities, and shareholders.
14th Medium-Term Management Policy
Theme
Succession/Well-being
Medium-Term Management Policy
Providing new value bolstered through heightened appeal
Slogan
Heading toward "new ideals" Taking on challenges
Medium-Term Management Strategy
Toward the realization of AR-2030VISION, we will place importance on the concept of “succession” to connect our technologies, products, and human resources to the next in order to continue creating business value that will lead to the future. We will engage in ESG management as a foundation while enhancing “well-being,” which represents comfortable physical, mental, and social conditions.
Deepening, evolving, and developing business activities
Implement smart factory
Enhance well-being
Contribute to local communities
Medium-Term Management Goals
Our group will develop into a company that contributes to global society by investing in values and services that increase the attractiveness of our bases and by strengthening the connections that make the most of their respective characteristics. We are also working on many new themes that will lead us into the future, and we will steadily respond to the trust and expectations of our customers, who say, “If it's Asahi Rubber, we can trust them” and “If it's Asahi Rubber, they will do something about it.
Consolidated sales exceeding 8.5 billion yen
Consolidated operating margin exceeding 5%
Improve engagement
"EX” and ‘CX’ are the pillars of our efforts to increase engagement. EX” is activities to enhance value for employees and stakeholders, and ‘CX’ is activities to provide new value and enhance the value of the customer experience. We will strive to improve engagement through growth of human resources and business by increasing the value of “EX” and “CX”.
Core elements
Business Field(CX)
We will divide our priority business fields into four areas and organize the roles of core technologies and factories that will make each product line grow, then advance initiatives to make the most of the production environment we have established so far.
Optics Business
Restructuring and challenges
Contribute to the market through high value products focused on the potentials of light.
Improve the added-value of standard products and develop/deploy composite modules
Revenue Goals
Key Strategic Products
ASA COLOR LED
ASA COLOR LENS
White silicone ink
Medical & Life sciences Business
Building a second Pillar
Contribute to improved quality of life for patients and the medical community as a whole around the world with Asahi's unique qualities.
Taking on ODM design, composite devices, and system equipment
Contribute toward diagnostic and therapeutic equipment
Contribute toward diagnostic and therapeutic devices
Pioneering new business
Building a reputation as a company that sells diagnostic and therapeutic equipment
Revenue Goals
Key Strategic Products
Chemical injected rubber plugs
Gaskets for prefilled syringes(caps)
AR super-thin silicone sheet
AR check valve
Microfluidic device
Functional Business
Building new pillars
Contribute to regulations that connect the "last mile" with safety and security
Development of Thermoelectric module
Contribute to lifestyles in the future by refining control technology and tactile/sensibility technology
Promote collaborative sales activities with Ferrotec Material Technologies Corporation
Wind power generation
O&M* Advancing toward commercialization
*O&M:Maintenance of facilities and equipment following completion of construction
Revenue Goals
Key Strategic Products
Rubber for interior automotive switch
F-TEM
Rubber for table tennis rackets
Wind turbine-related products
Telecommunications Business
Solidify basic foundation
Contribute to an interconnected society with communicated and understood values
Utilize items, sensors, telecom standards, and data processing applications
Contribute to the expansion of a smart society by participating in efforts toward new social values
Revenue Goals
Key Strategic Products
Rubber products for RFID tag
Stretchable cable
Soft protective cover
Employee Engagement(EX)
Our employees form the foundation of our business activities, and are the ones who generate new value. Their growth gives back to society and leads to the growth of our group. We strive to maintain and improve an environment in which employees can work safely and healthily, both physically and mentally, backed by goals and implementation plans.
Improve and disclose non-financial information
Activities based on HR development plans
Improvement of working environment
Greenhouse gas reduction efforts
Improve execution of compliance
Implement smart factory
Automation, rationalization, and labor-saving practices in manufacturing
Promote internal/external production policies
Strengthen design and production technology
Improve intellectual property capabilities
Enhance well-being
Develop a system and environment to hear out employee concerns and new ideas to implement
Improve work-life balance
Improve employee health and provide activities for their well-being
Improve operation and establish work environment using IT
Contribute to local communities
Interaction with the local community
Support for the revitalization of communities
Production bases and overseas offices
Production bases
“We utilize the specific advantages of our five production bases to deliver products across the world (4 domestic bases in Japan, 1 overseas).”
We've established four factories inFukushima Prefecture, Japan, and willpromote manufacturing that makes use ofindividual strengths. In addition, all of ouroverseas offices are ISO 9001 and ISO14001 certified. We prepare a system toefficiently deliver safe and reliable productsto our customers.
Shirakawa Factory
For electronic parts,CR specifications
Optics Business,Functional Business
ASA COLOR LED
ASA COLOR LENS
F-TEM
IATF 16949, obtained in 2020
#2 Fukushima Factory
Medical rubber manufacturing environment, water treatment specifications for products needs deriving
Medical & Life sciences Business
Chemical injected rubber plugs
Gaskets for prefilled syringes(caps)
Shirakawa #2 Factory
For analysis/in vitro diagnosis and CR environment
Medical & Life sciences Business, Functional Business, Telecommunications Business
Chemical injected rubber plugs
AR super-thin silicone sheet
AR check valve
Microfluidic device
Rubber products for RFID tag
Soft protective cover
Wind turbine-related product
Stretchable cable
Registered as a medical device manufacturer, obtained in 2020
ISO 13485, obtained in 2022
Fukushima Factory
Precision rubber manufacturing environment
Functional Business
Rubber for interior automotive switch
Rubber for table tennis racket
Dongguan Asahi Factory
For local procurement in China
Functional Business,Telecommunications Business
Rubber for interior automotive switch
Rubber products for RFID tag
IATF 16949, obtained in 2019
Overseas offices
“Development & Training of independent management foundations for overseas subsidiaries”